I was reading the article by Mark Zimmerman in latest issue of CBG about Polaris buying the "Indian" name in order to have some "heritage" for the company.
Normally I read his articles but don't really agree with what he says....just me being contrary to most I guess making me who I am.
Anyway, it seems that Polaris, makers of snowmobiles, ATVs and V twin motorcycles, thinks that with the name "Indian" as part of the group, people will assume they have an aura of respectability, lineage and become a household name much in the same way Harley Davidson or H*nda does.
But that doesn't really mean squat in my opinion. It's how well your product is made, how well your product is known, the way customers are treated or dealt with, etc.
If "Thrash 'em Motorcycles" (me basically and is totally unknown in the motorcycle world apart from my ramblings here) was to buy the name "Greeves" which has an illustrious past, that wouldn't make me any more famous, respectable or even imply I have a long motorcycling heritage. It just means I've got the scratch to buy something (wish I did) and can now flaunt the name.
So Polaris I think isn't really doing anything special other than acquiring a famous name and cashing in on it.
What are your thoughts oh blog readers???? Answers on a bit of paper sent to: The guy in charge of opinions, Old house down the lane, Hinton-in-the Hedges, Northants, UK or just leave a comment here as always.
Normality ?
3 weeks ago






